Saturday, May 26, 2012

Highlights of the eBay India Mobile Commerce Survey:


?Over 94% of Indian smart phone users access the internet on their mobile: The eBay India Mobile Commerce Survey results indicated that a large majority of Indian smart phone users are accessing the mobile internet and as many as 64% of them have upgraded to 3G services. As many as 80% of the respondents claimed to be always on the internet.

?The Home is the favourite access point for the mobile internet: Over 84% of the survey respondents expressed that they accessed the mobile internet at home followed by 66% who accessed it at work & 55% who accessed it while waiting for their friends. The malls, restaurants, theatres, airports & the commute were the other times of access.

?Shopping is the third most popular category of search after emails & social networking: 70% of smart phone users access online shopping websites

?Over 87% of Indian smart phone users compare Product Prices online: This is more popular than travel tickets, movie timings or contact details.

?Check your phone before you reach for your wallet: 57% of smart shoppers check prices online before they shop in a mall or a store. Over 30% of users have stated that they always find better deals online & 49% have stated that they 'Mostly' find better deals online.

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